“Have a break.”
KitKat has come up with a smart and refreshing idea which goes on well with their punch line Have a break. They claim to have a website where nothing happens. There is no link from the page, no content apart from KitKat logo/punch line and the following message.
“If you detect something happening here it’s probably a bug and we’ll try to fix it. Please report any incident to thefirstworldwidewebsitewerenothinghappens@thefirstworldwidewebsitewere
nothinghappens.com. When confirmed you’ll be rewarded.”
This is a great cost-effective campaign and I am sure it is going to spread wildly in cyber world.
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