Help us give them a chance / Every year thousands of babies are left on streets, abandoned in alleys and trash cans
The “Reach Out” campaign was created to make women aware of the horrors of this inhumane act. Abandonment is a reality and Project Cuddle gives newborns a chance to live. This guerrilla campaign takes place in public baby changing stations. When a mother has to use the station, she will lay her child down on the newspaper in an alley scene so she can feel the disgust and horror these children feel first hand.
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I think this looks more effective than it actually will be--mothers are a little busy changing their babies to contemplate the addition of another child to the family.
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