The contest plays off of a product placement deal with Summit Entertainment, under which Edward Cullen drives the XC60
Can vampires sell cars? Volvo certainly thinks so. The Swedish carmaker has launched Whatdrivesedward.com. On the site, consumers can win the chance to attend the premiere of The Twilight Saga: New Moon on Nov. 16, meet members of the cast and receive their own Volvo XC60.
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