f you are a pizza delivery man, if you think that your job is monotonous, wear those jeans from Meltinpots. See what will happen, look at the ad. Half-baked, ur, sorry half-naked hot babes will stare at you from every windows, with their inviting body language. Then, if you are a doctor, here is your chance to revolutionize the health care system. Wear those jeans. They will stare you with hungry faces, making real Florence Nightingales ashamed.
This print campaign for Meltinpot, developed by Armando Testa, is a wrongly targeted axe effect version.
CREDITS
Advertising Agency: Armando Testa, Turin, Italy
Executive Creative Director: Michele Mariani
Creative Director: Luca Cortesini
Art Director: Luca Cortesini, Laura Sironi
Copywriter: Maria Meioli
Photographer: Dimitri Daniloff
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