“Non-slip grip.”
Sheer brilliance as an idea and execution but is it effective? I doubt how many people will understand the concept at first glance. If you look closely you will see that soap bubbles are in fact suction cups which indicate the non-slip grip of the glove.
Agency: Arc Worldwide/Leo Burnett, Thailand
Creative Directors: Keeratie Chaimoungkalo, Sompat Trisadikun
Art Directors: Pipat Uraporn, Sompat Trisadikun
Copywriter: Denchai Kheereeluk
Photographer: Theerawit Kong-ngam / Presto Co.
Computer Artist: Saranuwat Thamniroth / Presto Co.
Producer: Sarawut Lertkittipaporn
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