Scotch-Brite : Jug

“Non-slip grip.”
Sheer brilliance as an idea and execution but is it effective? I doubt how many people will understand the concept at first glance. If you look closely you will see that soap bubbles are in fact suction cups which indicate the non-slip grip of the glove.

Agency: Arc Worldwide/Leo Burnett, Thailand
Creative Directors: Keeratie Chaimoungkalo, Sompat Trisadikun
Art Directors: Pipat Uraporn, Sompat Trisadikun
Copywriter: Denchai Kheereeluk
Photographer: Theerawit Kong-ngam / Presto Co.
Computer Artist: Saranuwat Thamniroth / Presto Co.
Producer: Sarawut Lertkittipaporn
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Colgate: Don’t forget, Ice-cream

Don't forget

Colgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples. Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.

Advertising Agency: Y&R, Bangkok,Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Noppadol Utiswannakul/Shen Guan Tan
Copywriter: Chanissara Ngampan
Account Director: Ittawin Ngoenwichit
Account Manager: Natphon Pholsong
Account Supervisors: Jaime Prieto, Sanjay Bhasin
Producer: Amornmarn Rattanarakpinyo
Art Directors: Kijchapon Patiwongphaisarn, Somchok Kunjaethong
Photographers: Jasda Trivittayanuruk, Yoothana Sasanatiang
Production House: Fiftyone Bangkok Company Ltd.

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