Carlsberg

Carlsberg: Couch

Carlsberg: Stadium

Carlsberg: Handles

Here we go again

Advertising Agency: Irish International BBDO, Dublin, Ireland
Art Director: Catherine Lennon
Copywriter: Jonny Pittard
Photographer: Garry Simpson
Photographers Agents: Vue
Casting: Heather March
Styling: Vicky Connor @ Shoot People
Set Building: AK:L
Production: Paddy Daly @ Yoke Production
Retouching: Stanleys Post

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Rolling Stone Diary

Keep in mind the things you want to. For the tyre check up, there's the Rolling Stone Diary.

Keep in mind the things you want to. For the dentist, there's the Rolling Stone Diary.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Piergiuseppe Gonni
Copywriter: Lorenzo Crespi
Illustrators: Mark Todd, Manlio Truscia
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Pizza Hut : Hate Late

"HATE LATE"

Advertising Agency: BBDO Guerrero Ortega, Manila, Philippines
Creative Directors: David Guerrero, Joel Limchoc / 
Art Directors: Joel Limchoc, Mich Uy 
Copywriter: Tiffany King 
Photographer: Dindo Villaester 
Producer: Al Salvado



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Doritos ID3: this is entertainment

It looks like brands and agencies have been starting to get the best out of Facebook Connect.
After Prototype or Frenzied Waters, here comes Doritos with its ID3 advergame.

This campaign is to support the launch of Doritos new product innovation: a limited edition mystery flavour, "ID3", that consumers have to guess .

Once again, when the tortilla chips brand owned by PepsiCo plays with technology, it does it in a consistent and relevant way, not just as a pretext. As you will see in this case, it does not do things half. I must say I am quite impressed by the level of production of this campaign. I like the way it mixes interactive first person video as well as 3D tools. Adding the integration of personal content, thanks to Facebook Connect, Doritos delivers a successful immersive experience.

The advergame is divided in three episodes. If you complete the full story you will then get the chance to win a cash prize of up to £50,000. There are other prizes to be won along the way courtesy of promotional partner O2 (trip to Las Vegas, XBox etc ...).
To get access to the contest, guess the mystery flavour and fully experience the advergame, you need to enter a unique code, printed in a special black pack of Doritos iD3 ... available in the UK.


And if you are not living on this wonderful island, and just want to try the game, you can use one of these free player codes : PR00259385, PR00261818, PR00263894. If they are already used you can then ask us some other ones in your comments.
The integrated campaign has been created and led by communication agencyInitials. Upset TV have written, directed and created the adventure, with rehabstudio responsible for designing and building it. AMV BBDO have provided digital planning.

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VS: Hong Kong

If you have known a place with VS you have known it deeply.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Lorenzo Crespi, Piergiuseppe Gonni
Art Director: Francesco Pedrazzini
Copywriter: Monica Carallo

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