Allen Solly

I hate ugly

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Copywriter: Kunj Shah
Photographer: Steve Koh
Retouching: Studio Rom, MV Gopinath
Typography: Vincent Vadakkan, Ajesh N

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Twilight's 'New Moon' Rises for Volvo

The contest plays off of a product placement deal with Summit Entertainment, under which Edward Cullen drives the XC60

Can vampires sell cars? Volvo certainly thinks so. The Swedish carmaker has launched Whatdrivesedward.com. On the site, consumers can win the chance to attend the premiere of The Twilight Saga: New Moon on Nov. 16, meet members of the cast and receive their own Volvo XC60.

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Crush Global Warming

  Check it out

Crush Global Warming is a personalized, viral hip-hop video aimed at encouraging young people to declare their independence from fossil fuels. Free Range Studios created this video for the Alliance for Climate Education.
Visitors can use Facebook to make friends the star of the video. The friends’ pics actually appear in the video – on cell phones, billboards, TV and more. (there’s a non-Facebook version too.)
ACE is dedicated to educating America’s high school students about the science behind climate change and inspiring them to do something about it—while having fun along the way.
Crush Global Warming is all about going green with style – and declaring energy independence. It supports ACE’s Declaration of Independence from Fossil Fuels, which was written by 15-year-old Alec Loorz (see third video) to help youth raise their voice against climate change.
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Diabetes Is No Picnic

 

Looks familiar? Yes it can make you blind.

This is a web-only PSA designed to catch parents off guard and let them know about the devastating consequences of diabetes and encourage them to find out the steps they can take to help prevent it.
The campaign running during November, which is American Diabetes Month, also contains a website Diabetes Is No Picnic.
“In the USA every 30 seconds a leg is lost due to diabetes.”
“Everyone is aware of diabetes, but few people understand how devastating the disease can be,” explains Serve Founder, Gary Mueller on why his organization took such a provocative approach in their communications on this issue. “We believe people need a wake-up call on this issue. If we want people to change their unhealthy behaviors, they need to see this disease in a different light. We need to make people uncomfortable with their inaction. Focusing on educating people about the devastating consequences of diabetes is the best way to do that.”
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Hit the bitch

Sorry for the strong language, but this is the title of a new social campaign from Denmark. The campaign is literally in your face as you have to punch the featured girl to get the message. Most disturbing is that you want to go all the way through, which make you feel like a 100% idiot once finished. But the message, even though it's in Danish, is very clear.

Check it out

Personally Im offended by this game but there might be some people out there who like it :(

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Toshiba Space Chair

Toshiba sent a biodegradable Space Chair up 98,268 feet using balloons and 4 GPS systems. It was filmed using Toshiba IK-HR1S cameras. I love the very end of the clip - freaked me out :)


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Bisquick: Leftovers

Title	"Leftovers"
Agency	McCann Erickson New York
City	New York
Advertiser	General Mills, Inc.
Brand Name	Bisquick
Business Sector	Food (Excluding Confectionary, Desserts & Snacks)
Market	United States
Country of Production	United States
Language	English
Type	Television
Length	1:04 seconds

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Marks and Spencer:Christmas wouldn't be Christmas without

One of the best bits about this time of year is re-living all the things that Christmas wouldn't be Christmas without...
As such this year's commercial celebrates just that: featuring a host of canonical products from big fat turkeys to mince pies and slippers to party dresses the host of commercial reminds us all that M&S has that perfect something for everyone at this special time of the year. 

Title	"Christmas wouldn't be Christmas without..."
Agency	RKCR/Y&R
City	London
Production Company:	Serious Pictures, Steam Media, Aardman Animations
Advertiser	Marks & Spencer
Brand Name	M&S
Business Sector	Department Stores, Supermarkets
Date of First Publication	11/2009
Market	United Kingdom
Country of Production	United Kingdom
Language	English
Type	Television
Tagline	Christmas wouldn't be Christmas without...Your M&S
Creative Director	Mark Roalfe
Art Director	Chris Hodgkiss
Copywriter	Pip Bishop
Producer	Donnie Masters, Dominic Seymour, John Woolley
Account Director	Katie Zeitlin
Account Planner	Lori Meakin
Agency Producer	Sally Pritchett
Editing Company	Cut & Run
Post Production	MPC
Music Composer	Guy Fawley
Actor / Celebrity	Twiggy Lawson, Noémie Lenoir
Advertising Manager	Steve Sharp, Denise Posner, Lucy Calver

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IPHONE:Housekeeping goes social (and mobile)

Branded iPhone applications need one characteristic to be successful and appreciated by consumers: they need to be useful and, possibly, worth talking about to friends. I was quite doubtful when I received an email from Tide PR people promoting "The Tide Stain Brain". But I was wrong, the insight the used and the service they want to provide is pretty good: a guide to stain removal, an application that helps consumers finding and sharing solutions for stains.

check out the online version of the app

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Buspak: Nest

Crossing paths with the best for 60 years of achievement in China.
Buspak – Hong Kong’s leading bus advertising agency – proudly celebrates National Day.

Advertising Agency: JWT Hong Kong
Creative Directors: Steven Lee, William Tsang, Ming Chan
Art Directors: Ming Chan, Thomas Chung, Bobby Chan
Copywriters: Kennex Ma, Steven Lee
Illustrator: Anton
Print Production: Jimmy Pong
Client Service: Dennis Lam, Claudia Tsang
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