volkswagen - The Fun Theory Bottle Bank

Bottle Bank Arcade Machine

We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory. Do you have an idea that uses fun to change behavior?



Many of us return our plastic bottles and cans. Noticeably fewer recycle their glass. Maybe that's because we don't get any money in return, as we do for cans and plastic. Can we change this attitude by making recycling glass fun to do? So you are not just rewarded with a good conscience, you also get a smile. See the results here.



share on: facebook