Volkswagen - The Fun Theory Piano

Piano Staircase

We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory. Do you have an idea that uses fun to change behaviour?

Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here


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