volkswagen - The Fun Theory

How can you change people's behaviour for the better by making simple and fun changes to a product? That's the idea behind the Swedish 'The Fun Theory'. I have to admit, it's a little far fetched when you look at it from a product's point of view, but after seeing the current Dutch campaign (movie) I realize that Volkwagen wants to show that they're really innovative. That in itself isn't that much fun, but the way they show it here definitely is.
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volkswagen - The Fun Theory Bottle Bank

Bottle Bank Arcade Machine

We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory. Do you have an idea that uses fun to change behavior?



Many of us return our plastic bottles and cans. Noticeably fewer recycle their glass. Maybe that's because we don't get any money in return, as we do for cans and plastic. Can we change this attitude by making recycling glass fun to do? So you are not just rewarded with a good conscience, you also get a smile. See the results here.



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Volkswagen - The Fun Theory Piano

Piano Staircase

We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory. Do you have an idea that uses fun to change behaviour?

Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here


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Volkswagen - The Fun Theory

The World's Deepest Bin

We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory. Do you have an idea that uses fun to change behaviour?


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